3 Tips For Getting Your Promotional Emails Opened

If you're involved in email marketing, you probably know how difficult it can be to get prospects to read all of the messages you send them. It doesn't matter if you've got a massive list of leads or you've never penned a promotional email before, the fact is, if you cannot get prospects to open your emails, all of your efforts will amount to nothing. And that means that you'll be losing out on a ton of profits. 

Blame it on SPAM!

Unfortunately, because inboxes these days are so cluttered with spam, it can be hard to get your message to stand out from the crowd and convince your subscribers that it's worth reading. These days, folks are so used to deleting a mountain of spammy emails on a daily basis that your email could be heading for the trash can before you can say 'Jack Robinson!'

So in order for your message to avoid getting hit with the 'delete button treatment,' your subject line has got to be concise, powerful and attention-grabbing, so that people will want to click through and read the content of your mail.

And this brings us to the following question...

How do you create engaging subject lines that will force readers to check out your emails, especially if you have no experience as a copywriter? Well, luckily for you, I'm going to be revealing three hugely effective copywriting tips for crafting engaging emails that will get opened in a flash!

Tip 1 - Personalisation counts

Using your subscriber's first name is a great way to subtly encourage them to open your message, because it looks a lot more personal, like something their family or friends would send them. As you may know, you can achieve this by collecting names via an opt-in list, and the best way of doing this is to use a reliable auto-responder service such as GetResponse or Aweber who will allow you to automatically personalize each and every message you send.

Tip 2 - Keep it short and sweet

Make sure the subject line is concise and to the point, so restrict it to less than 50 characters if you can. You only have a few seconds to capture the attention of your reader as he/she glances through the list of emails, so your headline must convey what the content is about as succinctly as possible. Secondly, if the subject line is too lengthy, your subscribers will not be able to view all of it, which makes it that much harder to attract their attention.

Tip 3 - What are your main benefits?

If you want users to open your email, you must give them a good reason to do so. Start with the main benefit that they'll be able to gain from purchasing your product/service. For instance, if the biggest advantage your e-book offers is losing 10 pounds in 2 weeks, emphasize this in the subject line.

For example, 'Would you like to shed 10 pounds in 2 weeks?'

Notice how this headline's bang on target. It's brief, benefit-laden and packs a punch. Think anyone that's desperate to lose weight will click on it? You bet!

Now, the final point you need to keep in mind when sending emails is spam filters. Most email providers crack down on anything remotely resembling spam, and many promotional messages are instantly dumped into the junk folder if they contain phrases such as free, opportunity, sale, make money, etc.

Tip: Check out a service called e-filtrate. All you need to do is submit your email and it will immediately flag any words that might cause a problem. This is a really cool feature that enables you to tweak your subject lines and the content, accordingly.

In conclusion, if you remember the above-mentioned tips the next time you sit down to write an email, you'll realize that you don't need any major copywriting experience to transform it into a winner. In fact, if you put these techniques into practice right away, chances are your open rates will soar and a lot more subscribers will read your messages (and hopefully purchase whatever you're promoting)!

Good Luck.

Article Source: http://www.articlesbase.com/internet-marketing-articles/3-tips-for-getting-your-promotional-emails-opened-5085026.html

Nick Cobb is a freelance copywriter and online marketing consultant. His website; My Freelance Copywriter provides a wide range of copywriting services to domestic and international businesses, both large and small.

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