How to Create a Powerful and Compelling Back Story for Your Sales Letters

When it comes to crafting persuasive sales letters online, it's crucial that you focus on establishing an instant rapport with potential customers. And one of the best ways to do this is by creating a powerful and compelling back-story - one that will immediately resonate with readers.

Let's face it, stories sell.

In fact, the concept of story-telling can be traced back to the beginning of mankind and is something that will always remain popular. Why do you think TV soap operas are such a huge hit amongst the masses?

Simply put, people love relating, reading and listening to stories. And here's the best part - it's been proven that the use of stories in sales letters results in a massive boost in conversion rates. That's why it's a smart idea to write your copy in the 'story format' as opposed to the usual advertisement style.

Another advantage of coming up with an interesting back-story is that it helps build your credibility as an expert in your target market. Your audience wants to know the person behind the screen, that you're a real human being and not some fake persona created only to sell the offer being promoted. They want to know that you're honest and above board, and most importantly, that your product does exactly what it says on the tin.

You also need to establish trust as quickly as possible; more often than not, trust is the deciding factor when it comes to making a purchasing decision. The best way to do this is by writing a riveting back story that briefly explains your background and how the product/service you're promoting has had a positive impact on your life.

In many instances, the author of a product had initially created it to solve a problem that they themselves experienced. For example, weight loss systems are often developed by people who have actually been trying to lose weight for years, and the product they're selling represents the positive results of their endeavours.

Similarly, programs that promise solutions for people with acne, arthritis, eczema and other problems, are mostly put forward by folks who have suffered from these conditions in the past and have finally found relief from their symptoms. These people can truly understand the pain their readers are going through, and this enables them to forge an instant connection with their audience.

If you're a freelance copywriter, the next time you prepare to write a sales letter, make it a point to have a quick chat with your clients and ask them why they're releasing said product, how they developed it and why people should purchase it. Once you've got all this down, you may begin fleshing out their back-story.

In order to craft an engaging back-story that has the potential to empathize with the audience and establish a genuine rapport with them, here's what you've got to keep in mind:

1) Tell them how you too were once in their situation and desperately on the look-out for a remedy to the same problem...

2) Explain how the product you're promoting finally solved that problem for good... and reveal how it can produce the same results for them as well...

If you take the time to properly address these two points in your sales letters, it'll help create a positive relationship with visitors to your webpage and will result in more sales and ultimately, more money in the bank for you.

Article Source: http://www.articlesbase.com/internet-marketing-articles/how-to-create-a-powerful-and-compelling-back-story-for-your-sales-letters-5069605.html

Nick Cobb is a freelance copywriter, and online marketing consultant. His principal website; My Freelance Copywriter provides copywriting services to domestic and international businesses, both large and small. Alternatively, go here for an order-grabbing, profit-pulling sales letter!

Labels: copywriting, sales letter

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